Jetstar is an Australian low-cost airline headquartered in Melbourne, Australia. It is a subsidiary of Qantas, one of the largest airlines in Australia. Jetstar was established in 2003 and began operations in 2004, with its first flight being from Sydney to Melbourne.
The Jetstar Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
