JetBlue Airways is a low-cost airline headquartered in New York City. It was founded in 1998 and started operations in 2000. The airline's primary focus is on providing affordable air travel within the United States, the Caribbean, and Latin America.
The JetBlue Airways Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
