Jeep is an American automobile manufacturer best known for its off-road vehicles. The company's origins can be traced back to the early 1940s, when the US Army was looking for a lightweight, four-wheel-drive reconnaissance vehicle for World War II. Willys-Overland won the contract and built the first "Jeep" cars, which were vital to the war effort.
The Jeep Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.