Jack Daniel's is a whiskey brand, specifically a Tennessee whiskey. It is made by the Jack Daniel Distillery, which is located in Lynchburg, Tennessee. The distillery has been in business since 1866, making it one of the country's oldest registered distilleries.
The Jack Daniel’s Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
