Isotta Fraschini is both an Italian luxury vehicle manufacturer and an engineering business. Cesare Isotta, along with the brothers Vincenzo, Antonio, and Oreste Fraschini, formed it in 1900. Before expanding into vehicle manufacture, the business first developed engines for marine and aviation applications.
Isotta Fraschini Logo features a circular emblem bearing two five-pointed stars and words "Isotta Fraschini" on the top part and "Milano" on the lower part. The initials "IF" is boldly written in the center of the emblem. The five-pointed stars are interpreted as symbols of quality and excellence.
The Isotta Fraschini Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
