Iowa flag has three vertical stripes of blue, white, and red. The stripes reflect the state's allegiance to the Union during the American Civil War. It also features a bald eagle carrying a blue streamer with the state motto, "Our liberties we prize, and our rights we will maintain".
The Iowa Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.