Instagram IGTV is a feature on the Instagram platform that allows users to share long-form videos with their followers. IGTV stands for Instagram Television and was launched in June 2018 as a standalone app, but later was integrated into the main Instagram app.
The Instagram IGTV Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.