Idealo is a Berlin-based price comparison website. It enables customers to compare product prices from numerous online stores in order to discover the best discounts. The website collects information from over 30,000 online retailers in Europe and offers a wide selection of products, including electronics, appliances, fashion, and beauty items. Users can also establish price alerts and receive messages when a product's price falls to a certain threshold. Idealo was started in 2000 and has since grown to become one of Europe's major price comparison websites.
The Idealo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
