HubSpot is a software company that provides a suite of inbound marketing, sales, and customer service tools designed to help businesses grow. The company was founded in 2006 by Brian Halligan and Dharmesh Shah, and is based in Cambridge, Massachusetts.
The HubSpot Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.