HalloApp is a social networking app that was launched in 2021. It is a private, ad-free social network that emphasizes privacy and communication between close friends and family. The app was created by the co-founder of WhatsApp, Jan Koum.
The HalloApp Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.