Grindr is a social networking app that is designed for the LGBTQ+ community, and primarily used by gay, bi, trans, and queer people to connect with each other. The app is location-based and allows users to find other users who are nearby, and to chat and meet up with them.
The Grindr Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
