Grab is a technology company based in Singapore that provides a range of on-demand services, including ride-hailing, food delivery, parcel delivery, and digital payments. It was founded in 2012 by Anthony Tan and Tan Hooi Ling as a ride-hailing service in Malaysia, and has since expanded to become one of Southeast Asia's leading "super apps."
The Grab Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
