Google Play Pass is a Google subscription service that gives customers access to a selected range of premium apps and games for a monthly charge. It works similarly to other subscription services in that customers can download and use the featured apps and games for free.
The Google Play Pass Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.