Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. It allows website owners and marketers to measure the performance of their website and digital marketing campaigns by collecting data on visitor behavior, such as the pages they visit, how long they stay on the site, and where they come from.
The Google Analytics Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
