Google AdWords, now known as Google Ads, is an online advertising platform created by Google that allows businesses to display their ads on Google search results and other Google partner websites. Advertisers bid on specific keywords or phrases relevant to their target audience and then create ads that will appear in the search engine results page (SERP) when someone searches for those specific terms.
The Google Adwords Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
