GoFundMe is a popular online crowdfunding platform that allows individuals and organizations to raise money for a wide range of personal, charitable and social causes. With GoFundMe, users can create a campaign page, set a fundraising goal and share their story with family, friends and a wider online audience. Supporters can then donate money to the campaign through the platform and share it on social media to help spread the word.
The GoFundMe Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.