Gent, also known as KAA Gent, is a professional football club based in Ghent, Belgium. The club was founded in 1864 and has a long and rich history in Belgian football. Gent plays their home matches at the Ghelamco Arena, which has a capacity of 20,000 spectators.
The Gent Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
