GE, or General Electric is an American multinational conglomerate that operates in a variety of industries, including aviation, healthcare, power, renewable energy, digital, and more. The company was founded in 1892 and is headquartered in Boston, Massachusetts.
The GE Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
