Foursquare is a location-based social networking service that allows users to explore their surroundings, find new places to go, and share their experiences with friends. Originally launched in 2009 as a check-in app, Foursquare has evolved to become a recommendation engine that helps users discover new places to eat, drink, shop, and more.
The Foursquare Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
