The Fluminense FC logo uses green, white, and red to represent the natural beauty of Rio de Janeiro, purity, and energy, respectively. These colors represent the club's strong link to its beginnings in Rio de Janeiro and communicate qualities of purity and vigor associated with the area.
Fluminense Football Club, also known as Fluminense or Flu, is a Brazilian sports club best known for their professional football team, which plays in the Campeonato Brasileiro Serie A and the Carioca Championship. Fluminense, founded in 1902, is the oldest football club in Rio de Janeiro and has a great history of success, having been named national champions several times and winning significant championships like the Copa do Brasil and Copa Rio.
The Fluminense Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
