The First Securities Discount House logo is a wordmark logo featuring the initials "FSDH" and the words "Merchant Bank LTD" under the wordmark. The logo has a blue color theme with extra focus added to the letters "D" and "H" to create a tower looking effect.
First Securities Discount House Limited (FSDH) is a Nigeria-based financial institution. It is a significant main dealer in government securities and offers a variety of financial services, such as treasury bill trading, fixed income trading, money market trading, investment management, and consulting services.
The First Securities Discount House Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
