Fiji flag has a light blue background that represents the Pacific Ocean and the country's island geography. In the center is the national coat of arms, which consists of a shield divided into different portions. The top half features a golden British lion grasping a cocoa pod, symbolizing Fiji's colonial heritage. The left section depicts a white dove grasping an olive branch, which represents peace. Sugarcane, coconut palm, bananas, and arrows depict agriculture and resources in the remaining portions.
The Fiji Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
