DR Automobiles, usually known as DRAuto, is an Italian automaker headquartered in Macchia d'Isernia, Molise. Massimo Di Risio launched the company in 2006. DR Automobiles initially concentrated on developing low-volume sports vehicles and tiny automobiles. One of their most renowned vehicles is the DR5, a tiny SUV that has earned popularity for its cost and utility.
The DR Automobiles logo features a blue vertical rectangle with the letters “DR” in white, representing the acronym for “Di Risio,” the surname of the company’s founder, Massimo Di Risio.
The DR Automobiles Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
