The Cruzeiro logo is inspired by the Cruzeiro do Sul constellation, which represents the Brazilian nation. The current Cruzeiro shield contains a crown introduced in 2003, signifying the Triplice Crown, which symbolizes the triumph of the State Championship and the Brazilian Cup.
Cruzeiro Esporte Clube, or Cruzeiro, is a sports club headquartered in Belo Horizonte, Minas Gerais, Brazil. The club was founded on January 2, 1921, as Società Sportiva Palestra Itália, but changed its name to Cruzeiro do Sul in 1942 owing to a prohibition on Axis insignia during World War II. The club competes in the Campeonato Brasileiro Série A and Campeonato Mineiro.
The Cruzeiro Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
