Crackle is a free streaming service that offers movies and TV shows, similar to platforms like Netflix and Hulu. It is owned by Sony Pictures Entertainment.
The Crackle Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
