The Cook Islands flag is a blue field with the Union Jack in the upper hoist side quadrant. There is a ring of 15 white stars in the center of the fly side, indicating the Cook Islands' 15 islands. The stars form a circle, with a larger star in the center representing Rarotonga, the Cook Islands' capital.
The Cook Islands Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.