Chivas, also known as Club Deportivo Guadalajara, is a Mexican professional football (soccer) team based in Guadalajara, Mexico. The club was founded in 1906 and is one of the most successful and popular teams in Mexican football history.
The Chivas Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
