China Southern Airlines is an airline based in Guangzhou, China. It is one of the "Big Three" airlines in China, alongside Air China and China Eastern Airlines. China Southern Airlines is a member of the SkyTeam airline alliance and operates flights to over 200 destinations across the globe.
The China Southern Airlines Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
