China Eastern Airlines is one of the largest airlines in China, headquartered in Shanghai. It was founded in 1988 and has since grown to become a major player in the global aviation industry.
The China Eastern Airlines Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
