Brigham Young University (BYU) is a private research institution owned by The Church of Jesus Christ of Latter-day Saints (LDS Church), popularly known as the Mormon Church. The university is located in Provo, Utah, in the United States. It is one of the country's largest religious universities, with a heavy emphasis on religious principles and academic excellence.
The BYU Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
