Bumble is a location-based dating and social networking app that allows users to connect with potential partners or friends. The app was created in 2014 by Whitney Wolfe Herd, who was also a co-founder of Tinder. Unlike Tinder, Bumble requires women to make the first move when starting a conversation with a potential match, and if the match doesn't respond within 24 hours, the connection is lost.
The Bumble Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
