The British Columbia flag is royal blue with a Union Jack in the canton (top left corner) and a crowned shield on the fly (right side). The shield has four sections. The top-left quarter depicts a golden-crowned lion on a crimson backdrop, representing England. The top-right quarter depicts a golden sun setting over a blue and white wavy line, which represents the Pacific Ocean and the province's location on Canada's western coast. The bottom-left quarter depicts a verdant forest on a white backdrop, symbolizing British Columbia's abundant natural resources. Finally, three golden maple leaves on a red background represent Canada in the bottom-right quarter.
The British Columbia Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
