Booking.com is a website and app that allows users to search and book travel accommodations, such as hotels, apartments, vacation homes, and resorts. The website was founded in 1996 and has since grown into one of the largest travel booking websites in the world.
The Booking.com Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
