BMW I is a sub-brand of BMW that manufactures electric and plug-in hybrid automobiles, as well as related technology and mobility services. The "i" stands for innovation, and it represents BMW's dedication to sustainable transportation solutions. The BMW i range comprises models such as the BMW i3, a tiny electric vehicle, and the BMW i8, a plug-in hybrid sports car.
The BMW I logo, used for the brand's electric automobiles, has a three-dimensional appearance with modern colors, and the slits in the "B" shape forms the letter "i". The logo's blue and white colors are reminiscent of the Bavarian flag.
The BMW I Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
