Blue Origin is an American privately-funded aerospace company founded by Amazon CEO Jeff Bezos in 2000. The company is focused on developing technologies to enable access to space at lower costs and to promote the expansion of human presence in space.
The Blue Origin Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
