BlaBlaCar is a popular online marketplace and carpooling platform that connects drivers with empty seats to passengers traveling in the same direction.
The BlaBlaCar Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
