Bing is a web search engine owned and operated by Microsoft. It was launched in 2009 as a successor to the previous Microsoft search engine, Live Search. Bing offers a variety of search services, including web, image, video, news and map search.
The Bing Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
