Bhutan flag is rectangular in shape with a diagonal divide. The upper section is golden yellow, reflecting the king's secular authority and might. The lower part is orange, reflecting Bhutan's primary religion, Buddhism. The flag features a white dragon known as the Druk in the center, representing Bhutan's name, "Land of the Thunder Dragon." The dragon is facing the hoist side and holding diamonds, which represent the country's wealth and prosperity. There are brilliant diamonds and a white stone above the dragon, indicating sovereignty and purity. The flag signifies Bhutan's cultural heritage, spiritual ideals, and pursuit of happiness, as reflected in the notion of Gross National Happiness.
The Bhutan Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
