Bermuda flag features a red ensign with the Union Jack in the upper left corner, representing the island's historical ties to the United Kingdom. The remainder of the flag is crimson and bears the coat of arms of Bermuda. The coat of arms features a lion carrying a shield with a shipwreck on the coast, reflecting colonization and the island's deadly reefs. It also features a British ship, which represents maritime operations and trade. A figure with a hoe represents agriculture, a white flower represents purity and peace, and a crest with a lion bearing a flag with the Latin motto "Quo Fata Ferunt," which means "Whither the Fates Carry (or Lead) Us." Bermuda adopted its flag in 1910.
The Bermuda Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
