Atalanta Bergamasca Calcio, commonly known as Atalanta BC or simply Atalanta, is an Italian professional football club based in Bergamo, Lombardy. The club was founded in 1907 and plays its home matches at the Gewiss Stadium.
The Atalanta BC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
