Ashok Leyland is an Indian multinational automobile manufacturer based in Chennai, India. It is a company of the Hinduja Group that manufactures commercial vehicles such as trucks, buses, and military vehicles. Established in 1948, Ashok Leyland has developed to become one of India's leading commercial vehicle manufacturers, as well as a major player in the worldwide market.
The Ashok Leyland logo depicts a spinning wheel with the capital "L" at the middle. The logo's main color is light blue, which relates to the breadth of heaven, the pursuit of a goal, and the company's significant achievements. The logo is intended to express high tech goods, customer attention, dynamism, and the company's ambition to strike the mark with its innovations.
The Ashok Leyland Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
