Anti Social Social Club (ASSC) is a streetwear brand founded in 2015. It is known for its bold graphics and provocative text, as well as its limited runs and long waitlists. The brand often collaborates with other fashion and lifestyle brands to create unique, highly coveted collections. The enigmatic style and exclusivity of Anti Social Social Club has earned it a cult following and high resale value
The Anti Social Social Club ASSC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.