Antarctic Flag was designed by Graham Bartram. It features a white silhouette of Antarctica centered on a blue background, symbolizing the continent's icy landscapes surrounded by the Southern Ocean. The flag has a map of Antarctica in the center, with lines representing longitude and latitude.
The Antarctica Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
