The Alfreton Town FC Logo, based on the original 1959 design, depicts King Alfred the Great with distinctive facial traits including long hair, pointed beard, and mustache. The design seeks to portray power and determination, with straight lines and sharp edges replacing curving lines to strengthen the overall image.
Alfreton Town FC is a football club based in Alfreton, Derbyshire, England. The club currently plays in the National League North, the sixth tier of English football, and has played at the North Street ground since its formation in 1959.
The Alfreton Town FC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
