The AFC Fylde logo is intended to show the club's ties to the local community and its tradition. The four icons of the logo symbolize prominent sites in the Fylde area, including the famous windmill visible on the seafront at Lytham, the mill at Kirkham, the Tower at Blackpool, and the church in Singleton.
AFC Fylde is a professional football club in Wesham, Borough of Fylde, Lancashire, England. They are now members of the National League and play at Mill Farm. In 1988, Kirkham Town FC and Wesham FC merged to become the club, which took the name of a prior club that competed in the West Lancashire League in the years leading up to World War II.
The AFC Fylde Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.