AFC Bournemouth, also known as the Cherries, is a professional football club based in Bournemouth, England. The club was founded in 1899 and has played its home matches at the Vitality Stadium since 1910.
The AFC Bournemouth Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
