12 Minutes is a video game created by Luis Antonio and published by Annapurna Interactive. It was released on August 19, 2021, for Microsoft Windows, Xbox One, and Xbox Series X/S. The game is an interactive thriller set in a time loop in which the player character is stuck reliving the same 12 minutes again and over.
The 12 Minutes Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
