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100 Thieves
Category: Entertainment

100 Thieves Logo Meaning and Description.

100 Thieves is a Los Angeles-based esports group and lifestyle brand. Matthew "Nadeshot" Haag, a former professional Call of Duty player and YouTuber, launched it in 2017. Founded as a competitive Call of Duty team, the company has subsequently moved into other popular esports titles including as League of Legends, Valorant, Fortnite, and Apex Legends.

The 100 Thieves Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.

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