The Bolton Wanderers logo features a stylized depiction of the initials "BWFC" placed on top of a red ribbon bearing its founding year, 1877. The simple re-design of the emblem aims to modernize the design while maintaining a connection to its rich history.
Bolton Wanderers Football Club is a professional association football team based in Horwich, Greater Manchester, England. The squad participates in League One, the third tier of the English football league system.
The Bolton Wanderers Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.