Dacia is a Romanian vehicle company named after the ancient area of Dacia, which mostly corresponds to modern-day Romania. The company was created in 1966 and first produced vehicles under the Dacia name for the local market. Dacia has built a reputation for creating low-cost, dependable automobiles, notably in Eastern Europe.
The Dacia logo debuted in 2021, is an abstract geometric insignia made up of two mirrored “C”-like symbols that symbolize the letters “D” and “C” joined together. The new visual identity aspires to convey simplicity, sturdiness, and a connection to nature, all of which reflect the brand’s principles.
